The LRT Power™ and LRT Trust™ metrics help you evaluate the quality and trustworthiness of every incoming link and provides you additionally with the ability to assess the strength and trustworthiness of your links in LinkResearchTools.
Power*Trust = 0 – good or bad?
PowerTrust = 0, for example, can mean (illustrated on our updated PowerTrust matrix):
- Power=0 but Trust=10 – this is an example of an extremely “High Potential” link that you might have missed in the past. Add some extra link power to this linking page and you grow it from “High Potential” into an “Awesome Superstar” (1 -> 2)
- Power=10 but Trust=0 – this is an example of a very strong link (3) that has no Trust. Nitrous Oxide could help you get a ranking boost short-term, but it could land you in Google Penguin jail if you overdo.
- Power=0 and Trust=0 – of course, this could be a completely worthless link as well – as many probably thought about a P*T = 0 in the past. Those links are not worth much and would take a LOT of effort to improve.
Power*Trust = 6 – good or bad?
- Power=1 but Trust= 6 – another example of a “High Potential” (5) link you could improve to an “Awesome Superstar” (6) by giving it more power.
- Power=3 but Trust=2 – an example of a rather weak link (7) that at least has some inherent trust. A Power=2 and Trust=3 would be preferred by most SEOs and webmasters, though. At any rate, developing a link from this position into the desirable segment of “Awesome Superstar” links looks like a lot of hard work, and is it even possible?
- Power=6 but Trust=1 – still a P*T=6, this is an example of a pretty strong link with low trust (8). If you would try to power this link more – as you would do in the example (6 -> 7) then you could get in deep Google Penalty trouble.
Created by • Last edit by on Aug 24, 2019